As a business owner  being told that video marketing helps your ‘Social Reach’ may sound a little like ‘hot air’ and part of the sales pitch but here is one key give away that shows that video is no longer a luxury – but a necessity.  

Social Media platforms are investing in technology to make sure there channels support video – have a look at the following: 

• Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers)
• Instagram have put in place 60-Second Videos & Instagram Stories
• Twitter has Periscope
• YouTube is the second most popular social network in the world
• The rising popularity of Tik Tok which is now the most popular domain in 2021, according to a recent study*.  In 2020, the video-sharing platform was ranked No. 7 while Google came in at No. 1. This year, TikTok came in first, followed by Google, Facebook, Microsoft and Apple, in that order.

  But to  ensure your video marketing is ‘social media worthy’  – you have to  remember that people share emotions, not facts. 

  76% of users say they would share a branded video with their friends if it was entertaining.  

  Based on this understanding,  Render creates fun and entertaining videos to encourage social shares. Of course we recognise that  emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Footnotes:

*Cloudflare’s 2021 Year in Review for internet traffic