Hashtags are no longer the buzzword that they used to be, but that doesn’t mean that they aren’t important.
In summary what is a hashtag ? Hashtags are a way to connect social media content to a specific topic, event, theme, or conversation. They don’t just group your content and conversations – they group content across the entire platform you are using.
What does that mean for you? Consumers search by hashtags, so you need to ensure your post comes up on their search.
The great news is that when using Render NZ’s software we automatically post your social posts with hashtags based on the data that is used to build your video – that’s right zero touch, zero effort but all the reward.
Hashtag Basics
- They always start with # but they won’t work if you use spaces, punctuation, or symbols.
- Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
- Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
- Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users.
- Limit the number of hashtags you use. More isn’t always better. It actually looks spammy.
Why use hashtags?
- Hashtags are a great way to connect with like-minded people, and they can be used for just about anything. You can use hashtags to promote your products or services, raise awareness for a cause or to start a conversation. Hashtags are also a great way to keep up with trends and breaking news.
- Increase engagement with your followers : Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.
- Build brand awareness with branded hashtags : Creating a branded hashtag can be an effective way to promote your business and drive conversations. Branded hashtags can be as simple as using your company name or incorporating a tagline into a hashtag.
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